Troye Sivan has never been the kind of celebrity who shows up quietly, and this week in London he made sure every camera in a three-block radius knew it.
The Australian pop star stepped out for a fragrance launch wearing a sheer, second-skin top that left approximately nothing to the imagination, paired with low-slung black trousers and a single chunky chain.
It was the exact kind of outfit that gets a stylist either promoted or fired, and judging by the internet's reaction, Sivan's team is getting a raise.
Fan accounts zoomed in on the fabric — or lack of it — while fashion writers raced to describe a neckline that basically started at his collarbone and gave up shortly after.
The vibe was less "red carpet" and more "I own this carpet and you're standing on it." If there's a theme to Sivan's current era, it's this: he's done being the internet's sweetheart and has fully committed to being its problem.
Over the past year, Sivan has quietly become one of the most reliable red carpet risks in pop.
He's done gender-fluid suiting, backless moments, and at least one outfit that appeared to be held together by vibes and double-sided tape.
Where a lot of stars play it safe in neutral tuxedos, Sivan treats every appearance like a runway he wasn't technically invited to walk.
The result is that people actually screenshot his looks instead of scrolling past them.
Sivan has been riding a wave of momentum since his turn in a certain controversial HBO drama got the internet arguing for months, and his music has kept him in the conversation between projects.
Add a buzzy fragrance campaign and a string of high-fashion appearances, and you've got a celebrity who's everywhere without ever seeming desperate for it.
That's a hard balance to strike, and he's nailing it.
But the real magic is how he handles the discourse.
Sivan doesn't issue solemn statements when people dissect his clothes — he posts the thirst trap himself, then lets the chaos run.
That self-awareness is why fans feel like they're in on the joke rather than watching a PR machine grind.
In an era where celebrities are terrified of being perceived, Sivan is out here being perceived on purpose, in a see-through shirt, with a smirk.
A predictable slice of the internet clutched its pearls, and a few commentators declared the look "too much" — which, honestly, is the highest compliment a pop star can receive.
If your outfit doesn't make at least one person write a sternly worded post, you're not doing fashion, you're doing beige.
What makes Sivan worth watching right now is that he understands something a lot of his peers don't: in 2024, a red carpet is just content, and the celebrities who win are the ones who give fans something to talk about.
He's not chasing trends so much as setting traps for the algorithm, and it keeps working.
Whether he's dropping a single, booking a campaign, or just showing up in London looking like a rumor, he stays in the group chat.
Our take: Sivan has quietly become one of the few stars who makes getting dressed feel like an event, and that's rarer than it sounds.
He's not trying to be universally liked, and that's exactly why he's so fun to follow.
Final Thoughts
If this is the direction he's heading, the next red carpet can't come soon enough.