Erin Andrews spent two decades as one of the most recognizable faces on sports television, but the last few years have told a different story.
The longtime Fox Sports sideline reporter has been steadily stacking credits behind the camera, and 2025 is shaping up to be the year that shift becomes impossible to ignore.
Her production company, Huddle Up Group, has been attached to a growing slate of unscripted projects, including a reality dating series and a competition show that landed on a major streamer.
Andrews has been open in interviews about wanting to create the kind of programming she wished existed when she was coming up in the industry — female-forward, personality-driven, and a little messy in the best way.
Andrews built her brand on live TV, from Dancing With the Stars to red carpets to college football Saturdays.
But her most-watched moment of the past year wasn't a broadcast at all.
It was a viral clip of her and co-host Charissa Thompson cracking up mid-segment, a reminder that her chemistry with the right collaborator is its own kind of content.
That chemistry is a big reason her podcast, Calm Down, has become a staple for sports and pop-culture fans who want the gossip without the hot-take shouting.
The show regularly trends on YouTube, and episodes featuring NFL wives, WAGs, and reality stars pull numbers that rival traditional sports programming.
It's the rare project where Andrews gets to be fully herself — funny, unfiltered, and occasionally petty in a way that feels earned.
Casting news has also kept her name in the headlines.
Andrews has been rumored for a guest-hosting stint on a daytime talk show and has been linked to a reboot of a classic game show, though nothing has been confirmed.
Her team has stayed tight-lipped, which only fuels more speculation online.
What's striking is how little Andrews seems to need the spotlight anymore.
She still shows up on NFL sidelines every fall, but the bulk of her energy is going into building something that outlasts the microphone.
For someone who spent years being defined by what she wore on a Sunday broadcast, that's a flex.
Reddit threads dedicated to her career moves routinely blow up, and TikTok edits of her best on-air moments keep resurfacing with millions of views.
There's a nostalgia factor, sure, but there's also genuine curiosity about what she does next — a rare combination for anyone who's been famous this long.
The streaming era has been brutal to traditional TV personalities.
Many of them fade out quietly once the network gigs dry up.
Andrews appears to be doing the opposite, trading the sideline for the writers' room. **Our take:** Andrews has quietly pulled off one of the smarter career pivots in sports media, and the industry should be paying attention.
Final Thoughts
If her production slate delivers even one hit, she'll be the blueprint for every broadcaster wondering what comes after the headset.