A scrappy rescue mutt named Digger has officially gone from backyard nobody to streaming somebody.
The toothy terrier mix, whose chaotic grin turned him into an unlikely TikTok star, just signed a deal with Netflix for a family comedy series, according to sources close to the production.
Digger first went viral last spring when his owner posted a clip of him "smiling" after stealing a hot dog off the counter.
The clip racked up 40 million views in a week, and suddenly brands were sliding into the DMs of a dog who cannot read them.
The pup's rise has been swift and slightly absurd.
He's since appeared in a Super Bowl ad, launched a line of squeaky toys, and reportedly turned down a cameo in a major superhero film because the schedule conflicted with his nap.
His owner, a former barista from Ohio, now manages a team of four people.
Industry insiders say the Netflix project, tentatively titled "Good Boy Gone Viral," will blend live-action and animation.
Casting rumors are already swirling, with at least one A-lister allegedly begging to voice Digger's imaginary inner monologue.
Some commenters accuse the family of overworking the dog, while others argue he's simply living better than most humans.
His team insists Digger works roughly 20 minutes a day and spends the rest of his time napping on a heated orthopedic bed.
The deal is reportedly worth a low seven figures, though nobody will confirm the number.
If true, that's more than most working actors made last year, which is either inspiring or deeply upsetting depending on your mood.
Digger's first big test comes this fall, when he's expected to walk a red carpet.
Insiders say he'll wear a custom tuxedo harness and has already practiced his signature head tilt for the cameras. **Our take:** Hollywood has always loved a rags-to-riches story, and Digger is basically that story with four legs and better hair.
Final Thoughts
Whether the show is any good almost doesn't matter, the dog already won the internet, and the internet doesn't forget a face like that.