← Back to PopSpill Daily

Oscar Buzz Is Already Getting Messy and It's Only January

Persona #1 · Vol: 0

The 97th Academy Awards aren't until March 2, but the awards-season group chat is already popping off.

Nominations don't even drop until January 23, yet every studio publicist in Los Angeles is currently operating on cold brew and pure spite.

If you thought the Golden Globes were chaotic, buckle up — the real blood sport starts now.

Here's the thing about this year's race: there is no frontrunner, and that's making everyone act unhinged. "Emilia Pérez" came roaring out of Cannes with a Netflix war chest and Karla Sofía Gascón's history-making performance, but the musical's divisive reception among older Academy voters has insiders whispering.

Meanwhile, "The Brutalist" is doing that very A24 thing where a three-and-a-half-hour epic becomes the coolest ticket in town.

Adrien Brody is campaigning like it's 2002 again, and honestly?

Over in the actress race, it's a five-way knife fight.

Demi Moore's comeback narrative for "The Substance" is genuinely the story of the season — the Globes speech alone had people sobbing into their cauliflower.

But Mikey Madison's ferocious turn in "Anora" has the younger voters locked down, and Cynthia Erivo is out here doing press for "Wicked" like her life depends on it.

Don't count out Fernanda Torres, whose "I'm Still Here" performance turned her into Brazil's national treasure overnight.

The supporting categories are where things get truly petty.

Kieran Culkin has been the presumed winner since "A Real Pain" premiered at Sundance, but the internet has decided this is finally Guy Pearce's moment for "The Brutalist." And can we talk about the "Wicked" of it all?

Ariana Grande's Galinda has sparked a full-on stan war with Zoe Saldaña's Rita in "Emilia Pérez," and the discourse is exhausting and delicious in equal measure.

Best Picture is shaping up to be a ten-slot mess with "Conclave," "Dune: Part Two," "A Complete Unknown," and "Nickel Boys" all jockeying.

Nobody knows how the international voters will swing, and the new-ish rule requiring expanded theatrical runs has older Academy members grumbling about having to leave their houses.

So yes, it's going to be a long, dramatic, deeply online six weeks.

Somewhere, a publicist just threw their phone into a pool. **Our take:** Awards season is at its best when nobody knows anything, and this year delivers.

Final Thoughts

The Oscars have spent years chasing relevance, but a genuinely unpredictable race — powered by comeback stories, international contenders, and a "Wicked" stan army — might be the shot in the arm the broadcast desperately needs.

Continue Reading